Body
Jilly Hendrix
Founder + CEO
Meet Jilly Hendrix
Jilly Hendrix, the woman behind the brand and meme-queen extraordinaire, has a founding vision far beyond vodka. She aspires to redefine the drinking experience as a whole by allowing people to enjoy their favorite spirit without it “hitting too quickly.” From the looks of it, she and her team are well on their way to doing just that.
From humble beginnings of sending samples across the U.S. and daily apartment check-ins with its now-COO, BODY has evolved into a full-on movement. Today, the brand boasts a growing community of followers focused on moderation and enjoyment of spirits. In the future, Hendrix hopes that the brand will “grow across the US and make lower proof alcohol accessible across on-premise accounts, such as bars, restaurants, and venues.”
Our Mission
We started with the idea that not all vodka needs to be 40% alcohol volume. So we created BODY to redefine the drinking experience.
We chose to lead with taste over alcohol quantity and create the cleanest, smoothest vodka that is 25% less alcohol than the standard offerings. A product that can replace your 80 proof vodka cocktails so you can enjoy the drinks you love at a better taste and without having to pay (heavy) consequences the next day. We're all about owning your night, not having your night own you.
Ten times distilled and made from non-GMO corn, BODY is a premium vodka that tastes exactly as it should — light, silky and smooth. Our North Carolina-made spirit uses Indiana corn with water softened by limestone and alkaline, giving it that super light, oh-so-sippable quality. BODY has a touch of 100% organic pure bee-pollinated agave nectar that begins with plants in Mexico and reaches its final stage of production in a small, family-owned farm, just outside of Boulder, Colorado.
What people are saying
“I love making cocktails with dinner and BODY Vodka is the perfect way to still have a fun drink without getting tipsy/hungover on a random weekday at home.”
— Jessica, BODY Customer
“BODY is perfect for anyone who wants to craft a quality cocktail and be able to enjoy more than they would’ve with standard-ABV vodka.”