Curie
Sarah Moret
Founder + CEO
Meet Sarah Moret
Sarah is founder and CEO of Curie, a good-for-you deodorant and clean bodycare product line designed for humans in motion. After spending years searching for a natural deodorant that curbed sweat and kept her feeling fresh, Sarah took matters into her own hands.
Realizing she probably wasn’t the only one having difficulty finding a safe and effective deodorant, she began googling chemists to help with her mission. After a year of testing and (many) deodorant formulations later, she found the winning formula and Curie was born in 2018.
Prior to founding Curie, Sarah started her career as a CPA (which, turns out, is not the best career for a social butterfly). She then moved into the venture capital world, hustling her way from a back-office accounting position to the glamorous and highly sought-after investment team.
Sarah began immersing herself in a growing category of brands called “clean beauty” and she became obsessed. Shortly after this moment, she launched Curie as a side hustle.
Through word-of-mouth, social media marketing, a feature by Glamour magazine, and speaking on a few podcasts, sales increased steadily. Each month the company was making more than the last, and soon her sister joined her to help fulfill orders while Sarah traveled for her “day job”, which at that point was for a biotech startup.
In December 2019, one year in, Sarah took Curie to the next level and went full-time.
Sarah is a 2011 graduate of the Questrom School of Business at Boston University with a degree in Business Administration and is a licensed CPA. She’s an avid runner, a total science geek at heart, and loves spending time exploring the outdoors with her husband, Josh.
What we do
Curie’s clean, aluminum-free deodorants and bodycare products keep up with your busy lifestyle and leave you feeling confident.
Sarah spent years searching for a natural deodorant that curbed sweat and kept her smelling fresh (Spoiler: nothing could keep up with her busy lifestyle.) So, she took matters into my own hands to create a natural deo that actually WORKED. With just $12,000 in her savings, Curie was born in 2018.
People quickly caught on — it turns out she wasn’t the only one looking for powerful deodorants packed with good-for-you ingredients and mood-boosting scents! After Sarah scored a life-changing deal on Shark Tank in 2022, she focused on Curie full-time, hired a team of brilliant people, and continued to expand the product line — which is now available in all 4,300 Walmart stores nationwide!
What people are saying
“It smelled like a fresh herb garden and didn't clash with any of my go-to perfumes. Best of all, it worked — and living in Miami, the South Florida lifestyle is basically as rigorous a road test as it gets.”
— Refinery 29
“Having tried other non-toxic deodorants without success, I was skeptical about whether Curie would work for me, but I’ve been pleasantly surprised by how awesome it is! Curie keeps me smelling great even through the toughest, sweatiest workouts and helps me feel and smell fresh all day long!”